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The Third Industrial Revolution

Jeremy Rifkin, American economic and social theorist, author of several books, business school professor, and policy adviser to world leaders and CEOs, wrote ‘The Third Industrial Revolution’ in 2011. The book, and a subsequent video lecture filmed by VICE media (and promoted by the P2P Foundation), tells the story of a world gone wrong, of the First (1800’s) and Second (1900’s) versions of ‘the Industrial Revolution’, and how we will never survive the Anthropocene era if we continue down those paths.

Rifkin notes that, like all revolutions, what started in Britain and spread worldwide, began with improved communications followed closely by advances in power (generation) and increasing mobility. The 1800's had the printing press and the telegraph, mechanical looms, and the steam engine powered by coal. That era gave way to the ‘modern’ capitalistic world with the telephone, radio, and television powered by hydro and nuclear electricity while we moved around in automobiles and airplanes powered with fossil fuels.

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Great Lakes: Shared Water, Shared Responsibility

The International Joint Commission has been promising an updated version of the 1972 Great Lakes Water Quality Agreement. In September 2012, media reported that a new, improved, Agreement was at hand. Here is some background on that Agreement and why it is important.

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Is Canada ready for the Smart Grid?

The rollout of 'smart meters' has begun in select provinces such as B.C. and Ontario. Utility companies in other regions lag far behind. Aging infrastructure and pressures from renewable energy projects are just two challenges for the country to meet its targets of a digital, self-healing system by the end of 2011.

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Writing, Research and more...
over 30 years experience

Lawson Hunter & Associates, an enterprise that has evolved as the concepts of 'mass media' and 'communications' have undergone several revolutions. With experience in radio & television production, public relations, corporate & marketing communications, Lawson Hunter has witnessed, and documented, our changing world on the global stage and in neighbourhood streets. And through it all he has viewed these changes through the eyes of hundreds of interviewees, the subjects of freelance journalism and commentary on topics as diverse as business, economics, the Internet and technology, the environment, and sustainability.
Current projects:

  1. Freelance magazine and journal articles
  2. Research on business and sustainability topics
  3. White papers, ghostwriting, corporate writing and business plans
  4. 'Permission Granted' - a book empowering citizens on sustainability
  5. the 'Accidental Economist' - looking at economic issues from an ecological perspective
  6. Fiction - unfinished novel in the bottom drawer that beckons

Copyright Lawson Hunter & Associates.
contact: info (at)