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Lawson Hunter & Associates provides a
range of Communications services.
- Media Relations - Outreach strategies.
Storyline development. Media kit development. release and byline
article writing. Media targeting and list development. Media events.
National, regional and local general interest, business and trade print
media. National and local electronic media (television and radio). Wire
services. Internet news conferences. Press Conferences. News Releases.
- Media Training - Individual or group
sessions. Video recording. Non-verbal communications. Interview
techniques. Mock interview rehearsals.
- Crisis Communications - Advance planning
and strategies. Media relations tactics. Employee, customer
communications.
- Reputation Management - Strategic
alliances. Monitoring of industry news. Immediate response to threats.
Pro-active positive stories.
- Market Research - Selective, targeted
research. Support documentation. Surveys. Focus Groups.
- Internet Marketing - Website strategies.
Design liaison. Content concepts. Content writing.
- Special Events - Planning,
implementations of news conferences. Promotions. Sales seminars. CHE
seminars. Trade Shows and Exhibitions. Conferences. Grand openings.
Speeches.
- Employee Communications - Internal
newsletter concepts, writing, design, production. Internal magazine
strategies, planning, writing, design and production.
- Financial Communications - Earnings news
releases. Quarterly shareholders reports. Annual reports.
- Writing - News releases. Speeches.
Articles. Corporate communications. Newsletters.
- Strategic Planning · Public Affairs and
Issues Management · Government Relations
Lawson Hunter has written for dozens of
publications over the past 30 years. His byline has appeared in
national, regional and local newspapers and magazines. Lawson has the
ability to break down technical concepts and jargon to make it easier
for the average reader to understand. His interviews with CEO's,
corporate executives and government officials reveal the story behind
the spin. His research goes beyond the sound-bite headline news and
provides context to every facet. Below are just a few examples of
journalistic body of work written by Lawson Hunter.
- Eco-Economics (the Accidental Economist) (for samples click here)
- Freelance magazine and journal articles (for samples click here)
- Research on business and sustainability
topics (for
samples click here)
- White papers, ghostwriting, corporate
writing, annual reports and business plans
(for
samples click here)
- 'Permission Granted' - a book empowering
citizens on sustainability
- Fiction - unfinished novel in the bottom
drawer that beckons
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